Tuesday, August 31, 2010

Our Business Post-Katrina

I wrote this blog for client Bruise Relief and I liked it.

Saturday, August 29th marks the fourth anniversary of Hurricane Katrina. With three named storms to date and Danny forming in the Atlantic, the threat of another hurricane is always on our minds.

Our own experience post-Katrina was like many others in New Orleans, from evacuation to our eventual return. In fact, Bruise Relief was still in development when the storm hit and we were delayed almost a year before getting back on track.

The delay, the storm and upheaval that followed, what that did to our community was devastating. And as a community we are still recovering. But we are recovering.

How we do business changed as a result of Katrina. Plans we’d made to outsource manufacturing and marketing to other parts of the country, we brought home to New Orleans. In fact, we believe our local partners are even more capable now than they were before the storm. Our manufacturer upgraded equipment. Our advertising firm was revitalized by employees who’d left and come back.

The business community here in New Orleans has been so supportive, urged on by local Bruise Relief fans that literally walked into retailers demanding the product. Imagine CVS and Walgreens calling us for more stock.

As we’ve branched out to other parts of the country, our Bruise Relief ambassadors are also getting a warm reception in Atlanta, Dallas, DC, Houston, Los Angeles and Miami. We know people love the product but we also believe they want to be a part of re-building this community.

We have all of you to thank for our success. Before Katrina, Bruise Relief was an idea. Now we’re a business with products in 7,000 stores nationwide including CVS and SuperValu stores as well as Walgreens regionally. We’re also online at Drugstore.com, Target.com and others.

One of the characteristics of post-Katrina New Orleans is entrepreneurship and a willingness to help other entrepreneurs. This came from the Katrina experience and represents a willingness to be self-sufficient, a great desire to help others succeed and a lot of out-of-the-box thinking…

After all, it’s easy to think outside the box when the box is gone.

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